The Importance of
Women's Voices in Wine
Women buy 80% of wine purchased in the U.S. according to a research paper published by the International Journal of Wine Business Research. Additionally, “While winery region is very
important to both men and women, women rely on medals and awards more than men.”
“We will continue with traditional awards that wine buyers have come to expect but through our special awards we will begin to call out approachable ways to assist the wine consumer,” said Laura Huston, founder of Belle & Bottle Wine Awards. “We will have the megaphone of the women who help us at the judging event as well as continued marketing for the year surrounding the winners through winemaker features, interviews, and social media.”
Moreover, the tasting panel will be a place to empower women in the wine industry. A diverse panel of judges from all areas of the industry with outstanding qualifications and varied experiences. These female professionals can use their voices in this safe and supportive forum to grow together. The strength of the panel will be not only what they bring to the table but what they leave with. If they are a buyer, they have new knowledge for their restaurant or store. If they are in media, they now have new stories to tell.
Although judged solely by females, wine submissions from ALL wineries are encouraged. Registration is now open to wineries who wish to be part of this groundbreaking event and submit their wines for evaluation. The wines evaluated will have the value of a female perspective and the marketing power behind this.